Higher Education Administration with Social Media true
By:Laura A. Wankel,Charles Wankel
Published on 2011 by Emerald Group Publishing
New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students' social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; using social networking sites during the career management process; and for social research and studying abroad.
This Book was ranked at 21 by Google Books for keyword Administration education.
Book ID of Higher Education Administration with Social Media's Books is Z6wrQdcPdhgC, Book which was written byLaura A. Wankel,Charles Wankelhave ETAG "bLmKGa2ueas"
Book which was published by Emerald Group Publishing since 2011 have ISBNs, ISBN 13 Code is 9780857246516 and ISBN 10 Code is 0857246518
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Book which have "283 Pages" is Printed at BOOK under CategoryEducation
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